Lifting Excellence: PALFINGER Introduces New TEC and FL Series at Bauma 2025

True to the motto “Go for Solution P”, PALFINGER showcases its full portfolio of lifting solutions, services, and latest innovations at bauma 2025 in Munich. Leading the lineup is the PK 880 TEC loader crane, making its world premiere at the event. In addition, visitors can look forward to two world premieres within the TEC range of aerial work platforms, as well as another one in the FL range of truck-mounted forklifts. With these and many other product and service highlights, including the HP 20 A TEC hookloader, PALFINGER is setting the bar for lifting solutions.

“At PALFINGER, we offer a full package of products, services, and digital solutions that go far beyond the physical product. During bauma 2025, we will present our latest innovations live to highlight the potential unlocked through the seamless combination of hardware and software,” says Andreas Klauser, CEO of PALFINGER. “We are committed to providing our customers with the best possible solutions to their daily challenges. bauma in Munich will be the perfect platform to showcase what we do today and in the future.”

PALFINGER’s latest innovations take center stage at bauma 2025

• World premiere of the new PK 880 TEC loader crane: Lifting above its class

The key highlight at bauma 2025 is the PK 880 TEC, which is being shown to the global market for the first time. This crane combines cutting-edge technology with the latest CONNECTED plus+ solutions to deliver best-in-class precision and lifting performance, as well as maximum uptime through valuable insights based on operational live data and additional features like advanced job planning for scheduling service work. It will be showcased with advanced equipment, including the newly introduced tiltable crane fork, the new P6 radio remote control, and the EPU40 electric power unit that enables the crane to be operated in areas sensitive to emissions and noise.

• Aerial work platforms: The next level of platforms

In 2024, PALFINGER established its European hub for aerial work platforms in Löbau/Germany, aiming to strengthen this product line as a further strategically key product range. The brand-new TEC range of aerial work platforms takes center stage at bauma 2025. Four models featuring working heights ranging from 19 to 28 meters will be exhibited, including two world premieres. These powerful all-rounders in the 3.5-ton class are designed to set new standards in safety, quality, and performance standards and will be available immediately starting from bauma. All models can be equipped with the optional eDRIVE battery pack for low-noise and low-emission operation.

• Truck-mounted forklifts: “Shift your perspective” with the FL range

Whether in urban areas or rough terrains, PALFINGER’s truck-mounted forklifts in the FL range combine performance, comfort, and safety. As the only provider in the market, PALFINGER offers truck-mounted forklifts in all categories, enabling efficient and versatile material handling directly to the exact point of use. Under the theme “Shift your perspective,” PALFINGER will present their updates to the FL range including another world premiere at bauma 2025.

• Hookloaders & Skiploaders: Built for any challenge

The lineup of PALFINGER hookloaders and skiploaders rounds off the product display, with the spotlight on the HP 20 A TEC. Built for the toughest jobs, this hookloader sets a new benchmark in heavy-duty handling with advanced cab control, state-of-the-art features like memory position, and enhanced specifications. Part of the POWER series, the HP 20 A TEC is specifically designed for efficient container handling on construction sites, making it an ideal solution for managing large waste containers and bulk materials like gravel. Its robust, field-proven geometry eliminates linear sliding components, significantly reduces wear and tear and minimizes maintenance requirements. Equipped with the new V Drive cab control, tailor-made, designed and customizable, it ensures intuitive operation and maximum safety for demanding applications.

Showcasing the full package of excellence in service

PALFINGER supports its customers throughout the entire product lifecycle with tailored, value-added services. As products have become more powerful and enriched with digital solutions, PALFINGER’s service portfolio has also evolved. At bauma 2025, visitors can experience a showcase of service highlights such as PALFINGER CONNECTED, a digital platform for efficient fleet management, which achieves maximum uptime by analyzing machine data and relevant usage information. As well as PALFINGER’s hub for technical documentation and configuration PALDESK, the VR1 training simulator for optimized operator training, and service contracts. Visitors also discover more about PALFINGER’s extensive partner network, which delivers a high level of service quality, speed, and expertise.

https://www.palfinger.com/

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MOL Group Prepares for the Future with Successful HVO and SAF Testing

MOL Group has produced a diesel fuel containing Hydrotreated Vegetable Oil (HVO), and Sustainable Aviation Fuel (SAF) at the refinery of Slovnaft in Bratislava. The quality of the products has been verified by radioisotope analysis by the independent specialist laboratory of Isotoptech Zrt. The successful production test confirms that MOL Group is technologically ready for the production of alternative synthetic fuels, which is part of the company’s long-term SHAPE TOMORROW strategy.

Biodiesel HVO of vegetable origin was successfully produced at the Bratislava Refinery. HVO was produced using oil from cashew nut shells and the biocomponent produced this way was processed together with crude oil. MOL Group has been using the so-called co-processing at the Danube Refinery in Százhalombatta for years: the process reduces the emissions of traditional fuels by mixing plant residues, as the bio and fossil components are processed simultaneously directly during production. The production test was successful: the diesel product was analysed by the Hungarian Isotoptech Zrt laboratory which confirmed that it contains the required ratio of HVO.

At the same time, MOL Group’s Bratislava Refinery conducted another production test, which produced a sustainable aviation fuel (SAF) by co-processing as well. In this case, the company also created value from waste: it processed partially refined cooking oil with the traditional raw material. The test proved that the Bratislava Refinery’s production unit used for the production of standard aviation kerosene is also suitable for producing sustainable aviation fuel.

“We are technologically ready to produce biodiesel of vegetable origin as well as sustainable aviation fuel. This could open a new chapter in the sustainable efforts of MOL Group: we offer our customers an increasing variety and quantity of fuels, thus contributing to the smart energy transition as well,” said Csaba Zsótér, Senior Vice President, Fuels at MOL Group.

“The fact that Slovnaft has passed this test is a confirmation of our position as an important player in the CEE region. The competence in chemical production that we have acquired over the long history of the company must be preserved and developed in line with where the company is moving and what kind of future we want to create,” said Gabriel Szabó, Vice Chairman of the Slovnaft Management Board and Vice President Downstream of the MOL Group.

Currently, very few refineries in the world produce SAF. Slovnaft has thus become one of the first refineries capable of producing aviation fuel meeting the quality requirements set for SAF. In the context of EU environmental targets, SAF is to account for 2% of total aviation fuel consumption from this year, with this percentage gradually increasing each year. The share of SAF is to increase to 6% by 2030, 20% by 2035, and 70% by 2050. These requirements will apply to all flights originating in the EU, regardless of destination. Slovnaft, as well as the MOL Group, also cooperate with the Faculty of Aeronautics of the Technical University of Kosice in the testing of SAF aviation fuel.

https://molgroup.info/

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FIMIC Srl Joins Forces with Nordson BKG to Elevate Melt Processing Solutions in Italy

Nordson Corp.’s Polymer Processing Systems (PPS) division, a leading global supplier of melt delivery and pelletizing solutions, as well as polymer and fluid coating die systems, has announced an expansion of its sales agent network in Europe to boost global support for its BKG melt delivery and pelletizing customers.

FIMIC Srl., a leading cutting-edge melt filtration technology provider, has been appointed the exclusive agent for Nordson’s BKG products in Italy. This strategic partnership combines the expertise of two industry leaders, aiming to strengthen the Nordson BKG brand and provide enhanced solutions to the Italian plastics processing market.

The collaboration combines Nordson BKG’s globally recognized portfolio of high-performance melt pumps, screen changers, and pelletizing systems with FIMIC’s extensive knowledge of melt filtration processes and established network within the Italian plastics industry. This powerhouse combination is poised to deliver unparalleled technical support, streamlined sales channels, and innovative solutions tailored to the specific needs of Italian processors. The partnership will allow Nordson BKG to expand its reach and reinforce its commitment to delivering innovative solutions for the plastics industry globally.

“We are delighted to welcome FIMIC as our strategic partner in Italy,” says Sven Conrad, BKG’s Global Segment Development Director at Nordson. “FIMIC’s strong industry connections, technical expertise, and dedication to customer satisfaction make them the ideal partner to represent the Nordson BKG brand. This strategic alliance will enable us to reach a wider customer base and provide our innovative melt processing technologies with the high level of service our customers expect. We are confident we will deliver significant value to the Italian market together.”

“We are thrilled to partner with Nordson BKG to bring their cutting-edge technology to the Italian market,” says FIMIC CEO Erica Canaia. “FIMIC has long been committed to providing our customers with the highest quality and most efficient filtration solutions. Adding Nordson’s BKG renowned products to our portfolio allows us to offer a more comprehensive, end-to-end solution and elevate process efficiency for our customers. Our deep understanding of the Italian market and our technical expertise ensure customers will receive exceptional support and customized solutions.”

This partnership officially commenced on January 1^st , 2025. Italian customers can expect seamless access to Nordson BKG products and services through the established FIMIC sales and support network.

Key Highlights of the agent partnership:

• Enhanced Technical Support: FIMIC’s local expertise and understanding of the Italian market will ensure customers receive tailored support and solutions.
• Streamlined Sales and Service: FIMIC’s established network will provide customers with a seamless and efficient sales process.
• Unmatched Industry Expertise: FIMIC’s process knowledge and Nordson BKG’s technological leadership create a powerful force in the plastics industry.

https://www.nordson.com/en

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Think Plastic Brazil Promotes Sustainability and Style at Chicago’s Premier Expo

Think Plastic Brazil, a comprehensive initiative aimed at the internationalization of the plastic-converted products sector, is being executed through a collaboration between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and INP (the Brazilian Plastics Institute). This initiative will take place in Chicago, United States, in March, where a delegation of 19 Brazilian companies will showcase their products at The Inspired Home Show, promoting the international presence of the converted plastics sector. This exhibition is recognized as one of the premier global events in the housewares and utilities industry, drawing thousands of exhibitors and attendees from various countries. It serves as a distinctive platform for unveiling products, trends, and innovations across multiple categories, including housewares, decoration, electronics, stationery, childcare, and home organization. The 2025 edition will place a particular emphasis on sustainability, home technology, and lifestyle. Leading companies in the market will converge to present their solutions tailored to the modern consumer. Additionally, The Inspired Home Show will host lectures, panels, and workshops led by industry experts, addressing current market demands. This fair holds significant importance in our industry’s calendar, serving as an exceptional platform for companies aiming to enhance their global presence, broaden their network of contacts, and finalize international agreements. The participation of Brazilian producers and suppliers adds considerable value, as it underscores the capabilities of our industry, which possesses substantial potential to compete in and penetrate new markets, states Carlos Moreira, Executive Director of the Brazilian Plastic Institute and CPO of Think Plastic Brazil. At the fair, the Brazilian pavilion will showcase Color Trend 2025, themed “The Truth of the Dream,” curated by the esteemed architect Gabriela de Matos. Attendees will also find a QR Code for accessing the Yearbook 2024, a digital catalog featuring product launches and innovations from over 250 Brazilian companies. Additionally, this venue will host the IV World Plastic Connection Summit, the premier Brazilian event with an international focus on the converted plastics sector. Scheduled to take place in Brazil from April 8 to 10, the summit will revolve around the theme “Converted plastic from Brazil: coloring the world with design, innovation, and sustainability.” This hybrid event, which is free and accessible online, will feature distinguished speakers and will unveil Color Trend 2026, authored by Marcelo Rosenbaum. Registration for the event is currently open, but spaces are limited.

In the North and South pavilions, the Think Plastic Brazil Collective Stand showcases the brands Di Solle Cutelaria, Floridis & Verdi, Indústria Bandeirante, Jaguar Plásticos, Kapazi Mats & Flooring, Kos Acrílicos, Mello Aluminum, Nitron, Nutriplan, Plasnew, Plasútil, Plasvale, Sanremo S/A, São Bernardo, Soprano, and Termolar. Additionally, the companies Alklin, Bettanin, and MTA are participating with their own stands, receiving support from ApexBrasil and Think Plastic Brazil.

Alklin: The Alklin brand is owned by Schwanke Industrial, which, with over 70 years of history, is a leader in the cleaning cloth category in Brazil, with 17.2% of the Self-Service and Cash & Carry Retail market. Located in Santa Catarina, in the South of Brazil, it has two manufacturing plants, one in Blumenau, the city where it is headquartered, and the other in Penha. In addition to operating in the cloth category, the company works with the following product categories: sponges, brooms, squeegees/mops and housewares (brushes, dustpans, buckets, plungers, door seals, clotheslines and rugs).

Bettanin: Bettanin’s brands are recognized as leaders in Brazil, serving as a benchmark in the broom and sponge sectors. The company produces over 330 million items annually, which include brooms, mops, sponges, dustpans, cloths, squeegees, garbage bags, and various other products designed to enhance daily life. Bettanin boasts the highest export volume to Latin America and maintains operations in Central America, North America, and Europe, reaching over 40 countries. The company has established factories, distribution centers, and sales offices across three Brazilian states: Rio Grande do Sul, São Paulo, and Pernambuco. Currently, Bettanin occupies a built area of 82,000 m², with a storage capacity for 60,000 pallets and employs more than 3,000 individuals.

Indústria Bandeirante: Founded in 1946, Indústria Bandeirante has grown to become a trusted name in the plastic container industry. Dedication to quality and customer satisfaction drives the company to continually innovate and expand its product offering. Indústria Bandeirante serves the diverse needs of customers, from large industrial companies to small retail businesses.

Jaguar Plásticos: In this edition, Jaguar Plásticos will highlight the exceptional quality and versatility of its product range, which includes organizing boxes and baskets, as well as a unique sustainable line made from recyclable materials. As a prominent manufacturer of plastic products in Brazil with more than 40 years of experience, Jaguar Plásticos has received numerous awards and international recognition for its dedication to innovation, sustainability, and customer satisfaction.

MTA: The excellence and sophistication of fine cuisine are evident in the functionality of MTA products. As a manufacturer of premium cookware and utensils, MTA plays an integral role in kitchens globally. This authentically Brazilian company is based in Marmeleiro, Paraná. For more than three decades, MTA has conducted its business with integrity and dedication in the housewares industry, continually investing in innovative technologies and practices to create products that stand out in the global market.

Plasnew: Plasnew boasts 27 years of experience, establishing a legacy of commitment and innovation within the housewares sector. Thanks to the considerable effort and entrepreneurial vision of its founder, the company is now recognized as one of the foremost leaders in Brazil in its respective markets.

Plasútil: Founded in Bauru, São Paulo, Plasútil is one of the largest manufacturers of plastic products for the home in Brazil. With 38 years of experience, the company stands out for its innovation, quality and commitment to sustainability. The brand’s products are exported to several countries, bringing the essence of Brazilian well-being to the world.

Plasvale: Making people’s daily lives easier is Plasvale’s mission, which has been working with love in the creation, quality, sustainability and technology of its products since 1977. The excellence in the development of each piece is only possible due to the involvement and dedication of over 500 employees who work daily thinking about you and your family, to be present in your home, making your life easier, more practical and happier. All Plasvale products are free of any toxic substances – in fact, the company is BPA FREE – and meet the highest quality standards, being tested to offer the best possible performance and ensure customer and consumer satisfaction.

Sanremo: Strategically located in the Mercosur region, Sanremo has a production capacity of 5 million items per month. Its portfolio includes items for the kitchen, organization, laundry and cleaning, pets, baby, gardening and thermal items, totaling approximately 1,000 SKUs. It is a benchmark brand in quality, with 100% of its production made from virgin raw materials, such as polypropylene, polyethylene, polystyrene, nylon and silicone. All products are BPA (Bisphenol-A) free and have non-toxic pigments. It remains responsible in the face of environmental sustainability challenges through the use of clean technologies and constant awareness campaigns among its 500 employees.

São Bernardo: The plastic utensils produced by the company are now available in numerous countries, ranging from nearby Argentina to far-off Australia, consistently achieving success. This accomplishment stems from five decades of expertise and ongoing enhancements in the manufacturing processes of São Bernardo, a family-owned business established in 1959 that initially focused on the production of tools and steel components, including shelves and racks. Currently, the company operates a state-of-the-art industrial facility located in Itaquaquecetuba/SP, which holds ISO 9001 certification.

Soprano: We are a company with seven decades of history, operating in the home and construction segments with solutions for access and security, energy and well-being. We sell a wide range of products for the Brazilian market and other Latin American countries, serving the construction, electrical materials, furniture and housewares markets. Through home and construction solutions, we promote practicality, security and trust, bringing peace of mind to those who purchase our products.

Termolar:  A Brazilian company specializing in thermal conservation solutions, has established a significant global presence by exporting to various countries, including Spain, South Africa, Norway, and several nations across Europe and Latin America, such as Argentina and Uruguay. The company manufactures around 11 million units each year, offering an extensive array of thermal products designed for home, office, and recreational use, including bottles, cups, teapots, bowls, ampoules, and thermal boxes.

https://thinkplasticbrazil.com/

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ENGEL Expands Victory Series Portfolio with Advanced Electric Machine

ENGEL is expanding its renowned tie-bar-less victory injection moulding machine series with the integration of the previous e-motion TL, now introduced as the victory electric. This innovative addition combines the strengths of tie-bar-less technology with the advanced features of servo-electric drives, setting new standards in production technology.

By incorporating the successful e-motion TL into the victory series under the name victory electric, ENGEL has restructured its portfolio of tie-bar-less injection moulding machines, offering three distinct categories within a single series: electric, hybrid, and hydraulic.

The machine has been upgraded with state-of-the-art drive components for improved energy efficiency. The redesigned injection units deliver faster injection speeds and enhanced user-friendliness. Components are now more accessible and easier to replace, simplifying maintenance tasks such as the servicing of the plasticising cylinder. These improvements result in higher performance, energy savings, and increased machine availability.

A further innovation of the victory electric is the integration of hydraulics for clamping forces starting at 80 tonnes. This meets market demands for a variety of tools requiring hydraulic support. Additionally, this solution is significantly more cost-efficient than externally supplied hydraulics, while maintaining the machine’s compact footprint.

The victory electric is available in clamping forces ranging from 30 to 130 tonnes, designed to meet the needs of industries requiring high flexibility, exceptional precision, and short cycle times. Key application areas include sectors demanding large quantities of high-precision parts in short cycles, such as medical technology, the automotive and electronics industries, as well as technical moulding. With this machine, ENGEL aims to further strengthen its market leadership in these sectors.

The victory electric delivers precision in two stages. First, its electric injection units ensure highly accurate control of the injection moulding process, shot by shot. This results in significantly improved part quality and exceptionally low scrap rates – a major advantage in cost-intensive production environments. Another benefit of the electric drive system is its short response times. This enables very short cycle times while maintaining consistently high part quality. In high-volume production, where every second counts, this provides a distinct competitive advantage.

Even distribution of clamping force across all cavities is crucial for the production of high-quality components in high-cavity moulds, representing the second stage of maximum precision. Part by part, within each shot. Furthermore, the excellent platen parallelism of tie-bar-less injection moulding machines is a key feature for protecting moulds, which translates into reduced maintenance costs.

The large, unobstructed mould area of the tie-bar-less design in the victory electric also simplifies mould changes and accelerates maintenance operations. This increases overall uptime and significantly reduces production costs. It also enables the use of very large and complex moulds without requiring an alternative tie-bar machine with significantly higher clamping force. The compact design and small footprint of the machine make it particularly advantageous for facilities with limited space or cleanroom environments.

Since the victory electric is equipped as standard with an encapsulated toggle lever, the risk of oil leaks and contamination is significantly reduced. The absence of tie bars minimises airflow turbulence, which can dislodge dust and debris in the mould area. Both features are especially important in clean production environments, such as in medical technology. With the specially developed optional cleanroom package, qualifying the machine for use in cleanrooms up to ISO Class 7, ENGEL also sets benchmarks in cleanliness. The enclosed components and low-emission operation make the victory electric the ideal choice for industries requiring the highest cleanliness standards.

The expansion of the victory series through the integration of the victory electric reflects ENGEL’s commitment to offering solutions for every injection moulder – with technological advancements aimed at increasing production efficiency and reducing operating costs. Customers benefit from a future-proof investment that guarantees superior product quality and environmental standards, ensuring competitiveness in demanding markets.

https://www.engelglobal.com/

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JCM Plastics Machinery Joins Forces with Guill Tool for Market Expansion

Guill Tool, the global leader in extrusion tooling, has hired a new sales representative firm. Located in Roswell, Georgia, JCM Plastics Machinery is a plastics and rubber manufacturing equipment representative, covering the Southeastern U.S. territory.

Joseph Guigli, the company’s President/Owner, holds a B.S. in Mechanical Engineering from the University of Vermont. After graduation, he started working at Davis Standard in Pawcatuck, Connecticut. For the next 17 years, Guigli held various positions within the company ranging from mechanical engineer, screw designer, product manager, to regional sales manager and then Vice President of sales for the North American aftermarket.

Covering North Carolina, South Carolina, Georgia, Tennessee and Alabama, Guigli’s primary responsibility is to sell the extrusion product portfolio to existing and new customers. This includes “… providing these customers with the best buying experience possible from the time a project is kicked off until the customer is successfully using the equipment.”

When asked what he enjoys the most about working with Guill and his hopes regarding his role, Guigli said, “Guill has a strong name in the market, and they make a good product. I’m happy to be attaching my name and my company to Guill because of these reasons. I hope to bring my almost 20 years of industry experience to the customer base here in the Southeast.”

In addition to the rubber and plastics extruder market, Guigli also serves the construction, infrastructure, medical, food, industrial packaging and home care products markets.

https://guill.com/

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Shareholder Payouts Rise: TotalEnergies Proposes €3.22/Share for 2024

The Board of Directors met on February 4, 2025, and decided to propose at the Shareholders’ Meeting on May 23, 2025, the distribution of a dividend of 3.22 €/share for fiscal year 2024, a 7% increase compared to the dividend for fiscal year 2023 of 3.01 €/share. This increase is comparable to the 7.1% increase for fiscal year 2023 versus 2022.

Consequently, taking into account the three interim dividends of 0.79 €/share previously decided by the Board of Directors, the final dividend for fiscal year 2024 will be 0.85 €/share, an increase of 7.6% compared to the final dividend of 2023 and the 3 interim dividends of 2024.

The Board of Directors highlights the growth of the dividend paid during years 2023, 2024 and 2025, which have increased or will increase by 7.1%, 7.0% and 7.2% respectively, the Board is considering a first interim dividend for 2025 (paid in the 4th quarter of 2025) at the level of the final dividend for fiscal year 2024.

Subject to approval at the Shareholders’ Meeting, the final dividend will be detached and paid in cash, according to the following timetable:

Shareholders             ADS holders

Ex-dividend date      June 19, 2025                 June 18, 2025

Payment date           July 1, 2025                     July 11, 2025

https://totalenergies.com/

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Westfalia Fruit Germany Under New Leadership: Aldo Empirico Appointed

Westfalia Fruit is pleased to announce that Aldo Empirico has been appointed as leader of Westfalia Fruit Germany as of January 1st, 2025. Aldo, who has been with the business for 22 years has served as Managing Director for Westfalia Fruit Germany since 2020, together with Christoph Buchner, who has decided to leave the business as of December 31st 2024. Aldo will now lead the company’s operations and commercial activities in the country, building on the strong foundation established during his tenure.

“I am excited to step into the role of leading Westfalia Fruit Germany at this exciting time for the business,” said Aldo Empirico. “Germany represents a key market with enormous potential for growth, especially in avocado consumption. We are seeing increasing demand for avocados, and with a passionate and growing team, I am confident that we can continue to expand our presence and drive success in this vibrant market.”

Westfalia Fruit is committed to furthering its position in Germany, leveraging Aldo’s leadership and the dedication of its team to meet the rising consumer demand for avocados, guacamole and other fresh produce.

www.westfaliafruit.com.

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The Secret to Direct Mail’s Longevity: 4 Proven Methods

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

In an era dominated by digital strategies and communications, direct mail’s tangibility, creativity, and engagement, are among the reasons it remains relevant.

It is why Keypoint Intelligence recently found it continues to play a vital role in generating meaningful interaction as brands and marketers adapt to shifting customer expectations.

Its study reported that 16% of respondents always use direct mail in their marketing while 56% frequently incorporate it. Direct mail was very relevant for almost three-quarters of respondents. It was heavily favoured by mid-size utilities, with larger utilities adopting a mixed approach of frequent use and occasional campaigns.

Statista agrees that physical direct mail continues to hold significant value in the face of increased digital advertising. Projected ad spending in Europe’s direct mail advertising market is set to reach E12.78 billion by the end of 2024, with a modest CAGR of 0.22% to reach $12.93 billion by 2029.

Key to ensuring the relevance of direct mail strategies are the following four approaches:

1. Integrating with digital channels – Direct mail should complement digital campaigns, creating a seamless, multi-touchpoint experience for customers. For example, QR codes, personalised URLs, NFC enabled paper, or augmented reality elements can bridge the gap between physical and online engagement.
2. Harnessing clean data – Accurate, well-maintained customer data, from diverse sources that go beyond demographics – incorporating real time and behavioural insights to deliver more meaningful customer experiences – is crucial for targeting preferences. It will help tailor messaging that resonates with audiences.
3. Adapting to macro trends – As ecommerce grows, direct mail can support this shift by offering personalised promotions, loyalty incentives, or product highlights that align with consumer buying behaviours. Further, DM can help to recover abandoned online shopping baskets. If connected through an API interface with ecommerce software, modern VDP tools can dynamically create the appropriate print output; such as a postcard to remind the consumer to return to shopping.
4. Focusing on creativity – Innovative designs, interactive formats, and visually appealing layouts make direct mail stand out. Using textured materials, fold-out elements, or other engaging features such as digital embellishments captures attention.

In a world of fleeting digital impressions, direct mail provides a physical, lasting experience. It breaks through the digital clutter, offering something people can hold, explore, and remember.

Well crafted direct mail resonates with recipients, fostering a stronger connection, unlike digital ads that can feel impersonal. This is particularly true when campaigns are creatively designed and strategically timed, or when they lever insights into market changes, such as e-commerce growth, to provide relevant messaging. It gets results as I discussed here.

By positioning itself as a vital component of an integrated communications and marketing strategy, direct mail can continue to offer businesses a competitive edge, even in a digitally driven world. We know this for ourselves. The multifaceted mailer, pictured above, with all its different engaging components, was an integral part of our very successful launch of the RICOH Pro C9500 digital colour sheetfed press.

Discover more at Hunkeler Innovationdays from February 24 to 27, Lucerne exhibition centre, Switzerland. Join us in Hall 2, stand P6 and take a closer look at how Ricoh’s inkjet technologies, that include the webfed RICOH Pro VC80000 and RICOH Pro VC40000, and the RICOH Pro Z75 B2 press, the famous Dragon, can help direct mail retain its relevance.

https://www.ricoh-europe.com/

#RicohEurope #DirectMail #MarketingStrategy #PrintMarketing #DataDriven
#CustomerEngagement #DigitalIntegration #EcommerceSolutions #CreativeDesign
#BusinessGrowth #BrandAwareness #InnovativeSolutions #MailMarketing
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Electric Power, Maximum Efficiency: Meet the Mecalac eMWR

EMWR WHEEL EXCAVATOR REDEFINING URBAN EXCAVATION

Mid-sized wheeled excavators are essential for urban jobsites. Yet, their electric alternative do not exist today. These machines demand substantial power, which necessitates large batteries—an inherent challenge for their compact design. Balancing battery capacity, autonomy, performance, and cost control has been a long-unsolved equation.

Mecalac’s R&D efforts have addressed this challenge, culminating in the eMWR: the first 100% electric midi wheeled excavator that delivers mobility, power, and efficiency in a compact package.

RECONCILING COMPACTNESS WITH BATTERY RANGE

In traditional midi wheeled excavators, the diesel engine is housed in the upper structure. However, the compact, rounded design of this machine class leaves no room for the large batteries required for electric operation. Mecalac has addressed this by reengineering the architecture, relocating the batteries to the undercarriage—a pioneering approach that transforms the machine’s design.

This new configuration not only accommodates larger batteries but also lowers the center of gravity, improving stability and maneuverability.

INNOVATION EXPERTISE BACKED BY TECHNOLOGY

Positioning the batteries in the undercarriage is more than a design choice—it’s an engineering milestone. By consolidating all key power functions in one location, Mecalac has reduced the risks associated with excess wiring and connectors, ensuring durability and reliability. The two Lithium-ion batteries are regulated by an advanced temperature management system that preserves performance and extends service life.

Cooling circuits housed in the upperframe transport fluids to the undercarriage through the swivel joint—a sophisticated solution that ensures effective thermal regulation without compromising functionality

FAST CHARGING FOR MAXIMUM COST EFFICIENCY

The eMWR’s battery capacity has been carefully optimized to deliver a full day’s work on a single charge Combined with fast-charging capabilities, this ensures maximum uptime and cost efficiency. Given that batteries represent a significant share of the total cost of electric machinery, this design strikes an ideal balance between autonomy and affordability.

The energy management on the eMWR enables to drive and work simultaneously seamlessly. While one electric motor powers the implements, a second drives the new electric transmission, providing unmatched traction force and energy recovery during braking. This dual-motor setup ensures peak efficiency and smooth performance.

SUSTAINABILITY AT EVERY STAgE

The eMWR is manufactured in Europe, adhering to strict EU regulations and using European-sourced components, including its batteries. With most parts and hydraulic components produced within a 30km radius of the factory, the machine’s logistical footprint is significantly reduced.

Beyond emissions-free operation, the eMWR offers reduced vibration, noise, and maintenance, making it ideal for urban environments. Operators, residents, and jobsite stakeholders benefit from its quieter, cleaner performance, enhancing the overall urban experience.

MECALAC’S VISION FOR THE FUTURE

The eMWR reflects Mecalac’s unwavering commitment to innovation and sustainability. By providing a high- performance, compact, and cost-effective electric solution, Mecalac is making cutting-edge electric technology accessible to all.

www.mecalac.com

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